While electric vehicles were once burdened by range anxiety and skimpy charger infrastructure, they’ve since ridden a wave of dramatic growth and mainstream acceptance. In fact, electric vehicle carmakers are enjoying the last laugh in more ways than one.
Why are the naysayers being proved wrong in spades? It’s not just that battery power has gone from zero to hero in the public eye. Electric vehicle carmakers are enjoying an unexpected windfall thanks to their future-forward ways because U.S. and European regulators have developed laws requiring carmakers to meet CO2 standards or face fines. Subsequently, manufacturers have relied on purchasing carbon credits from other carmakers if their fuel-burning fleets don’t meet the minimums.
Electric car offerings mean some manufacturers are way ahead in the carbon dioxide game, which doesn’t reflect too kindly on more internal combustion-focused carmakers. Brands like Fiat Chrysler, for instance, contributed more than $100 million to Tesla’s bottom line in 2018 because they didn’t attract enough buyers to their electric lineup. Similarly, Tesla has racked up more than $1.7 billion in carbon credits since 2012. In 2017 alone, electric vehicle-minded Toyota and Honda snagged nearly $110 million for the battery-powered cars in their portfolio—proof that progress, despite bumpy beginnings, can go richly rewarded.
Assumptions are easily made about electric vehicle driving when you hear squeaky-wheel anecdotes in passing. Thanks to an international survey co-authored with CleanTechnica, we now have substantial data from the community of electric vehicle drivers. Survey respondents are mostly CleanTechnica followers who have an avid interest in cleantech news, reviews and analysis. Results give a rare glimpse into the front line of the electric vehicle revolution.
Of the nearly 5,000 surveyed in North America alone, 84% currently own an electric vehicle and 4.4% are looking to purchase one soon. Environmental benefits (76%), low maintenance (64%) and financial savings (56%) are the three primary reasons for purchasing. Fifty-six percent bought their electric vehicle as a replacement to an internal combustion engine (ICE) vehicle and 86% drive their electric vehicle “almost every day.” Drivers surveyed aren’t looking back. 82% reported they are loyal and will choose an electric vehicle again.
Confidence to Drive Farther
Electric vehicle drivers are tech-savvy and proactive about charging their vehicles to avoid range anxiety—68% report using an app to find charging stations and 61% say stations are easy to find. Discovering convenient charging locations is also habit-forming with 43% visiting the same places again and again. Accessibility and reliability don’t seem to be a major concern when it comes to finding charging on the road. In fact, a surprising 15% of respondents have no charging at home, so they are free-range electric vehicle drivers thanks to an ever-growing charging infrastructure. Almost 80% reported that the stations they use are usually or always open and 88% said they are functioning properly most of the time.
Free Miles Fuel Customer Loyalty
The majority of respondents believe electric vehicle charging should be a free amenity. To access free charging, 81% are willing to check-in using a mobile app, and 68% are willing to provide basic personal info including name, demographic and general location. Brick-and-mortar sites offering electric vehicle charging as a free amenity will find it impactful to their bottom line:
77% stated they are willing to try out a new shopping center that provides free charging, while 38% state they would visit more often and buy more.
66% said they would visit more often and 48% would likely shop longer if free electric vehicle charging was available.
Less than 2% state they would sit in their car while charging
Survey results confirm that most early adopters are confident in their decision to go electric and find it fits seamlessly into their lives. Free charging is an amenity that is valued by electric vehicle owners, driving traffic to retailers and lifting sales. The data is overwhelmingly clear that the electric vehicle movement benefits forward-thinking drivers and businesses alike.
World Copyright: Mike Dodd / Beadyeye Patrick Gosling / Beadyeye
There are over a million electric vehicles on U.S. roads, but 2020 is the year electric vehicles finally graduate from mere alternatives to internal combustion to a true force to be reckoned with.
Thanks to a tidal wave of new models from manufacturers, drivers will have an unprecedented array of options at their fingertips in the coming year: 40 models were available in 2019, and some 14 more options are expected to join the fray in 2020, stateside. Europeans will see the number leap from under 100 to 175.
Buzzworthy sleds like Porsche’s Taycan and Tesla’s long-awaited Model Y are right around the corner, Polestar is finally coming to market with the attainable follow-up to their sexy six-figure coupe and affordable offerings from the likes of the Volvo XC40 Recharge are bringing debut offerings from less mainstream brands. While sleeker, more affordable offerings will be hitting the road, the battery-powered genre is also getting bolstered by greater charging options. Volta’s network continues its expansion into metropolitan areas including LA, San Francisco, Chicago and Washington, D.C., joining some 20,000 charging outlets across the country. And as charging outlets become more plentiful, so do the distances electric vehicles can cover, with anticipated models like the Ford Mustang Mach-E and BMW i4 offering 300 and nearly 400 miles of range, respectively.
The rise of electric vehicles comes despite the phaseout of the U.S. Government’s federal tax credits. The silver lining for the electric car industry? Growth that is driven by genuine interest, not artificial stimulation. And that energy should continue well beyond 2020, proving to be more than a flash in the pan. With Volkswagen announcing plans to produce 1.5 million electric vehicles in 2025 and premium players like Audi, Bentley Motors and Mercedes-Benz going all-in on the technology, electric vehicles are proving to be both of the moment, and ready for the future.
Introducing a new environmentally-focused amenity for Wegmans’ shoppers
Volta has teamed up with top grocery retailer Wegmans Food Markets to install electric vehicle charging stations at four of their locations on the East Coast: Burlington, MA; Northborough, MA; Alexandria, VA and Dulles, VA.
With national electric vehicle growth doubling year after year, and over 350,000 new electric vehicle sales projected in 2020, Wegmans turned to Volta to better understand the customer demand for vehicle charging.
The Smart Network
Volta’s free-to-use chargers draw in three times more shoppers as compared to other charging networks. The average Volta station is in use over seven hours a day, driving constant foot traffic into participating retailers and encouraging customers to stay longer. Volta uses a data-driven approach to build scalable charging networks. The number and speed of stations at each site are tailored to match customer demand.
“Both Volta and Wegmans strive to create an exceptional customer experience while being environmentally responsible and investing in the communities we serve,” said Scott Mercer, Founder and CEO of Volta.
Ready, Set, Charge
The Volta stations at all four Wegmans’ locations are up and running, quickly reaching full capacity, and the accolades from customers have started rolling in. One Burlington customer on Plugshare said, “Wegmans and free charging! Why shop anywhere else?”
Download the app, and see the Wegmans’ locations and other free electric vehicle charging stations near you.
“Being able to come into work every day and pull up my dashboard to see how many millions of free electric miles we’ve powered across the United States for absolutely zero-emission vehicles is inspiring.”
The origin story of Mia Oppelstrup’sdata and analytics journey began with a passion for the planet. “I’ve dedicated my career to doing everything I can to fight climate change.” Mia was drawn to Volta because of its mission—to inspire an electric vehicle revolution. Working at Volta aligns with her own desire to create a greener, cleaner future for the planet.
Mia credits Volta with accelerating her career, while also taking it in an unexpected and fulfilling direction. When she started two years ago, Volta had a much smaller team. Despite its numbers, they thrived because the culture always went “beyond collaboration.” Mia partnered with the head software engineer to dig into the data and extract business insights. Through this process, Mia says she discovered her inner data nerd, which led to her becoming a Business Intelligence Manager at Volta today.
The Volta team has quadrupled in size since the company took off. Volta partnered with Sigma Computing, a data analytics company, to understand all the data that came with the explosive growth. “With Sigma we immediately saw a 90% reduction in engineering time required for reporting to our site partners,” said Mia. Partnering with Sigma also gave ongoing human support and training from real engineers, while helping Volta refine its data approach to target goals more effectively.
Volta recently surpassed 50 million free electric vehicle miles. Proof for Mia that her data-driven journey with Volta is headed in the right direction and truly making a lasting difference.
To learn more about Mia’s journey check out this video from Sigma.
Electric vehicle drivers rolling into Volta stations will soon start to discover DC fast chargers alongside the tried-and-true Level 2 stations. As part of the first and only free, public-access DC fast charging network in the country, these new stations deliver up to 175 miles of driving range in just 30 minutes. Electric vehicle drivers aren’t the only ones taking notice. Check out Cheddar and Engadget to see the buzz Volta is creating in the news.
Not just fast, perfect for multitasking
“Imagine getting the equivalent of seven gallons of gas free every time you visit your local shopping center,” said Scott Mercer, Volta’s Founder and CEO. For the first time, you’ll be able to experience the satisfaction of quick and free charging at the places where you already spend your time. So you can charge up while you stock up on a few groceries, or enjoy some quick retail therapy while waiting for traffic to die down.
Coming to a location near you
The inaugural DC fast charging stations opened at the SoNo Collection in Norwalk, Connecticut in October. After that, Volta will bring 150 chargers to locations where drivers need them most in major metropolitan areas, including Los Angeles, San Francisco, Chicago and Washington, D.C. Of course, that’s just the beginning.
Volta maintains the only charging network that is free to electric vehicle drivers and always conveniently located. As the industry leader in innovative electric vehicle charging networks, Volta has already delivered over 50 million free electric miles and we will continue to evolve with the fast-paced technology of the electric vehicle market, while focusing on what you, the driver wants.
Former Yahoo CMO Will Serve as the First Independent Director For National EV Charging and Media Network
Volta Charging, the leading purpose-driven media platform, today announced the appointment of marketing and technology veteran Kathy Savitt to its Board of Directors. Savitt, Volta’s first Independent Director, will add additional media and brand expertise to the Board, helping the company expand its industry relationships and market position.
Savitt previously served as Chief Marketing Officer and Head of Media at Yahoo where she led the brand’s worldwide marketing, customer experience, and editorial teams including Yahoo News, Yahoo Sports, Yahoo Finance and Yahoo’s content and media partnership strategy. She is currently a founding partner at Perch Partners, a global strategic advisory firm for Fortune 500 and venture-backed start-ups. “I am proud to join the Board leadership of Volta Charging,” said Kathy Savitt. “The Company has made rapid, impressive strides with consumers, media, real estate and investment partners. I look forward to supporting Volta as it scales and grows globally.”
Volta has developed a network of the country’s most utilized electric vehicle charging stations. By installing chargers in high-traffic locations in top media markets and partnering with advertisers to sponsor the service, Volta EV chargers are available to both drivers and real estate hosts without cost. Volta operates operate nationwide in nearly all of the top 10 media markets, in addition to its initial launch market, Hawaii. Recent advertisers on Volta’s network include Facebook, Netflix, Jaguar and Nissan, among others.
Before joining Yahoo, Savitt served as CEO of Lockerz, a company she founded in 2009 with the mission of revolutionizing the way Generation Z discovers and consumes content and products. Prior to Lockerz, she also held the role of Executive Vice President and Chief Marketing Officer at American Eagle Outfitters, Inc., where she ran both the global marketing efforts of the company’s portfolio of brands and the digital and e-commerce channels. Savitt also served as Vice President of Strategic Communications, Content and Entertainment Initiatives for Amazon.com, spearheading the development of Amazon’s first original entertainment initiatives.
“Kathy is not only a recognized authority in media and marketing, but a visionary as well,” said Scott Mercer, Founder and CEO, Volta Charging. “She has consistently been on the cutting edge of media and technology, first at Amazon, then at Yahoo. We can’t wait to put her insights to use as we change the way brands think about media, and the way drivers think about the planet.”
Savitt is currently is a board member of Picket (PropTech for residential real estate), Hey Charlotte (Subscription-based social network) and Flippable (data-driven, people-powered movement to restore democracy). A graduate of Cornell University, she has also served on several public boards including Alaska Air Group and Build-A-Bear Workshop over the past 15 years.