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Volta’s Essential Business Network

By | Volta News

Recent weeks have seen a surge in COVID-19 cases, which has led many states to tighten social distancing regulations and close down businesses once again. While necessary from a health perspective, this decision puts additional strain on businesses trying to reach their target audience during a pandemic. Digital out-of-home advertising may seem like a risky investment at a time when many people are staying home, but choosing the right media partner can make all the difference. We’d like to introduce Volta’s Essential Business Network, a powerful tool to connect advertisers with consumers at essential businesses like grocery stores, banks, and pharmacies.

The Essential Business Network consists of more than 1,500 screens at Volta charging stations across the country, leading to an average of 70+ million impressions for a 4 week, national campaign. These screens are in close proximity to essential businesses, which will remain open throughout the duration of the pandemic. Returning shelter-in-place guidelines makes it difficult to track consumer patterns, but Volta screens are conveniently placed at the locations that people have to visit regularly. This placement is proven to be effective— essential businesses are gaining ground toward typical visitation numbers, with categories already back at almost 90 percent of pre-COVID volumes. With fewer choices to meet their needs and a heightened desire to remain sheltered in place, essential businesses are also experiencing equal or longer visit times from customers.  Essential businesses have maintained pre-COVID traffic levels and have increased dwell time of +25%. This is great news for both site and media partners, as research shows that visit duration is well aligned to basket performance.

The size and flexibility of the Essential Business Network is one of its reasons for its success. The network’s 1,500-plus screens achieve millions of monthly impressions at highly-trafficked locations across the country. Volta has a presence in 14 of the top 15 designated market areas (DMAs) and a total of 25 DMA’s nationwide, which means more geographically diverse opportunities for a brand to shine. As well, buying advertising space with Volta is flexible: campaigns can be customized based on budget, scale, share of voice, and more. We provide creative expertise to make sure that each partner runs a campaign perfect for their brand.

Finally, advertising with Volta’s Essential Business Network will align your brand with positive community messaging. Volta is sharing important public service announcements about COVID-19 on our stations in an attempt to reach more people, and these announcements are shown in conjunction with our brand partners. This positive imaging positions your company as an ally in the fight against COVID, and allows you to make a difference in the very community you call home. This halo effect, combined with the data-backed importance of advertising at essential businesses, makes Volta an essential partner for any brand looking to reach new audiences.

In times of uncertainty, let Volta’s Essential Business Network help your business reach new audiences. Contact media.info@voltacharging.com for more information.

A Day in the Bay Area with Polestar 2

By | Automotive

Big announcements need to reach big audiences, and Volta is helping one electric car brand do just that.

Polestar is launching Polestar 2, the company’s first all-electric car designed to appeal to a broader and more progressive audience of drivers. With consumer mobility behaviors transforming as conversion to “driving electric” occurs, Polestar and Volta will play a critical role in shaping those behaviors. Polestar 2 is designed to provide the same performance, feel and driving enjoyment of a great driver’s car with none of the previous downsides of owning an electric vehicle, including range anxiety. A common worry among electric vehicle drivers, range anxiety is simultaneously being combated by Volta’s growing network of free, conveniently-located charging stations as well as the Polestar 2’s extended range. Range anxiety may feel real, but is increasingly no longer a true risk of ownership in many parts of the country.

To build excitement around the launch of the all-electric Polestar 2, Polestar has leveraged Volta’s place-based media to showcase the introduction of their new car, clearly aligning their promotion strategy with the values of sustainability and clean energy.

As such, we are excited to announce that Polestar has opened a Brand Experience Center in downtown San Francisco. We’ve crafted the perfect day around it, utilizing Volta’s free, convenient public charging stations to view this innovative new car in its own “natural habitat” in the context of the equally beautiful, environmentally conscious Bay Area.

Start your day off in the Marina District. Perhaps you decided not to charge your Polestar 2 at home beforehand, or perhaps you don’t have a charging station at your home – imagine you  have 100+ miles left in your battery, as your total range of the Polestar 2 is in the mid 200s.

Drive 1.9 miles out to Crissy Field

    • Take a beautiful morning walk along the water, sipping on hot coffee in your reusable travel mug and enjoying gorgeous views of the Golden Gate Bridge. Meanwhile, your car is sipping up free electrons at a Volta charger.
    • Total time: 45 minutes
    • Total range added: 20+ miles

Drive 4.4 miles to the Polestar Brand Experience Center at 281 Geary Street

    • Now, for the main event of your day: the Polestar showroom. The space will give you the opportunity to get up close and personal with the car and ask product experts any questions you have. After you’ve geeked out enough over the Polestar 2, you’re ready for lunch – and Union Square has plenty of options to choose from. Grab a sandwich at Cafe La Tazita or a salad from Cafe Bistro and enjoy a socially distant lunch outside.
    • Total time: 3 hours
    • Total range added: 90+ miles

Drive 10.4 miles to Stonestown Galleria

    • While you could use the Volta free fast-charger at the Galleria to add 100+ miles during a quick pit stop, by now your battery is almost full. Since you want to stay here longer, you plug your Polestar into one of the six Level 2 chargers that Volta offers instead.  The amenities are endless – stop by the famous Boudin Bakery for a post-lunch dessert, run some errands (Whole Foods, Bank of America, Apple, Trader Joe’s and Target are all in the vicinity) and grab an espresso at Peet’s Coffee to rejuvenate yourself.
    • Total time: 2.5 hours
    • Total range added: 60+ miles

Drive 43 miles to Blackhawk Plaza

    • Meet up with East Bay friends for a socially distant picnic from Draeger’s Market or yoga in the park.
    • Total time: 2 hours
    • Total range added: 48+ miles

To head home after an eventful day, you drive 39 miles back home to the Marina district. While you’ve driven your Polestar 2 a total of 96 miles on your fun day in the bay, charge-wise, you’re actually up a few miles from where you started. You’ve shopped and dined at all your normal, favorite spots.  You’ve enjoyed the scenery.  You’ve done so in your luxurious Polestar 2 – and all for free with Volta chargers. That is how you #DriveForward.

Case Study: National Retailer Increases Sales By Adding Charging

By | Case Study

If you got 60 miles of free gas every time you shopped at a given location, would you go there more often?

Every time one of Volta’s electric vehicle charging stations goes into the ground, it’s because a site partner recognizes the value they are adding to the business. Site partners include properties such as grocery stores, pharmacies, shopping centers, hospitals, movie theaters, and more.

Electric vehicles have entered a rapid growth stage. There are 1.5 million electric vehicle drivers in the United States today. That number is doubling every year and a half. In fact, the electric vehicle industry is growing 20 times faster than the auto industry as a whole. The numbers show a monumental shift coming to the auto industry, one that will significantly impact consumer behaviors. Potential site partners who recognize this and choose to align themselves with Volta will be positioned to win those consumers as they go electric.

How can site partnerships with Volta tangibly boost sales at their affiliated businesses? According to our data, the answer lies in increased foot traffic. One national retailer recently worked with Volta to install charging stations at six pilot locations  across the country. Volta worked with this retailer to develop a revenue estimating pilot, effectively measuring the increased spend from each customer who visited their stores and used a Volta charger.

To measure Volta’s impact, a baseline number of electric vehicle drivers visiting this retailer was determined. It was assumed that any consumers using the charging stations in the first month after installation would have visited the site anyway– only visits above baseline in future months counted as added value. The numbers were staggering. This national retailer saw their electric vehicle-driving customers increase by 74 percent after stations were installed, as measured by the increase in charging sessions. In fact, in less than two and a half years, the retailer finished 13,527 visits above baseline expectations.

At an average of $50 per visit, that means Volta stations led to an additional $676,350 in sales. That breaks down to 44 more visits each month, or $2,214 in revenue, per parking space.

Of course, Volta’s commitment to covering installation and maintenance fees is another upside to hosting a station. Since Volta sells advertising on all stations, we have a vested interest in installing and maintaining them at the highest level of service. As a result, Volta is able to contribute to capital expenditures, hardware, rent and insurance, among others. These factors brought the total value of the partnership between Volta and the national retailer mentioned above to over $1.2 million.

There are other benefits to Volta site partners, of course. Electric vehicles are an important part of building a sustainable future for our communities and for the world at large. Volta recognizes how important this is, as do sites that choose to host our stations. And site partners can support their community in other ways, including the Volta Response System, through which local governments use our stations to disseminate critical information to hard-to-reach and vulnerable community members. These factors, along with the data referenced above, are why we at Volta believe in our mission to build a better, more sustainable future.

For an analysis of how much Volta stations could benefit your property, please click here or contact charging.services@voltacharging.com to connect with our site partnership team.

Breaking the EV Bubble with Volta

By | Uncategorized

If you live in California, electric vehicles are a part of everyday life, so much so that you might forget the same isn’t true everywhere. It’s common knowledge that California leads the way for electric drivers, but statistics show that the difference is staggering. Approximately 367,000 electric vehicles were newly registered in the United States in 2018, and nearly half (49 percent) were registered in California, according to data from the Alternative Fuels Data Center. That’s 179,600 new electric vehicles registered in one year, and the numbers since then are only growing. After California, Washington ranked second, registering 19,900 electric vehicles in 2018– about 5.4 percent of the national total. Washington could have registered nine times as many electric vehicles and still wouldn’t have caught California.

This market domination occurs across the board, not just for registrations. In regard to sales, data from EVAdoption shows that 153,422 electric vehicles were sold in California in 2018; New York came in second with fewer than 16,000. Charging infrastructure is more prevalent in California as well– there are over 26,000 public charging outlets in the state. New York comes in second here as well, with fewer than five thousand public charging outlets.

That’s a lot of numbers, and they clearly show that the electric vehicle bubble in California is real. They might also make you think that the bubble is unbreakable, but it is well documented that this expansion is happening nationwide. Data from the International Energy Agency shows there were 180,000 electric vehicles on the road in 2013, compared to 1.12 million in 2018. While California is a substantial part of that growth, drivers around the country are beginning to recognize electric vehicles as a feasible alternative to gas-powered vehicles. This shift could have a positive impact on our environment, especially if other states around the country begin shifting more aggressively toward electric.

But how can we move closer to that point? One of the challenges electric drivers outside the California bubble face is a lack of options for public charging. Data from the International Energy Agency shows that while 1.6 million electric vehicle charging outlets were installed in 2018, more than 90 percent of them were for private use. Range anxiety is a common concern for potential buyers, and it’s understandable– no one wants to run out of power and end up stranded. That’s why building an expansive network of public charging stations is crucial for the growth of the electric vehicle industry, and Volta is helping to do just that.

One Volta user, Alex, tells us about how he utilizes the free, public charging service from Volta to fuel family visits. “I have family up in Sacramento, which is about 90 miles from where I live, also well within the range of my vehicle. I know of Volta charging locations up at Arden Fair, a shopping center there. So I always plan my visit around a visit to the shopping center so I can re-up on charge for the journey home.”

Volta’s charging network already spans the United States, with stations from Boston to Hawaii and many cities in between. We cover major metropolitan hubs like Chicago, our second-largest market with 176 stations. Volta also has a presence in smaller towns like Waterbury, Connecticut, allowing electric drivers to expand their travel possibilities. And we’re not done yet; Volta has plans to double our presence in Washington D.C., and our expansion into Atlanta yielded 54 active stations with more on the way. Improved public charging infrastructure is an important piece of the electric vehicle puzzle, and Volta is helping to solve it. It may take time to break the bubble and make electric vehicles a staple nationwide, but we’re already well on the way.