Volta News

Free Electric Miles Win Customers

By January 13, 2020 January 14th, 2020 No Comments

Assumptions are easily made about electric vehicle driving when you hear squeaky-wheel anecdotes in passing. Thanks to an international survey co-authored with CleanTechnica, we now have substantial data from the community of electric vehicle drivers. Survey respondents are mostly CleanTechnica followers who have an avid interest in cleantech news, reviews and analysis. Results give a rare glimpse into the front line of the electric vehicle revolution. 

Devoted Drivers

Of the nearly 5,000 surveyed in North America alone, 84% currently own an electric vehicle and 4.4% are looking to purchase one soon. Environmental benefits (76%), low maintenance (64%) and financial savings (56%) are the three primary reasons for purchasing. Fifty-six percent bought their electric vehicle as a replacement to an internal combustion engine (ICE) vehicle and 86% drive their electric vehicle “almost every day.” Drivers surveyed aren’t looking back. 82% reported they are loyal and will choose an electric vehicle again. 

Confidence to Drive Farther

Electric vehicle drivers are tech-savvy and proactive about charging their vehicles to avoid range anxiety—68% report using an app to find charging stations and 61% say stations are easy to find. Discovering convenient charging locations is also habit-forming with 43% visiting the same places again and again. Accessibility and reliability don’t seem to be a major concern when it comes to finding charging on the road. In fact, a surprising 15% of respondents have no charging at home, so they are free-range electric vehicle drivers thanks to an ever-growing charging infrastructure. Almost 80% reported that the stations they use are usually or always open and 88% said they are functioning properly most of the time. 

Free Miles Fuel Customer Loyalty

The majority of respondents believe electric vehicle charging should be a free amenity. To access free charging, 81% are willing to check-in using a mobile app, and 68% are willing to provide basic personal info including name, demographic and general location. Brick-and-mortar sites offering electric vehicle charging as a free amenity will find it impactful to their bottom line:

  • 77% stated they are willing to try out a new shopping center that provides free charging, while 38% state they would visit more often and buy more.
  • 66% said they would visit more often and 48% would likely shop longer if free electric vehicle charging was available.
  • Less than 2% state they would sit in their car while charging
Win-Win Revolution

Survey results confirm that most early adopters are confident in their decision to go electric and find it fits seamlessly into their lives. Free charging is an amenity that is valued by electric vehicle owners, driving traffic to retailers and lifting sales. The data is overwhelmingly clear that the electric vehicle movement benefits forward-thinking drivers and businesses alike.

Learn more about adding charging to venues.